We wonder how much money Xbox 360 paid Justin Bieber for this outstanding advertising?
If you watch the video below you can see Justin Bieber’s concert entrance at his recent show in Des Moines, Iowa. First you only see Justin on the big screen while he is backstage playing Xbox 360 with his dancers. Then the dancers begin to leave the room, and Justin is left playing the game alone. Then, the Xbox 360 logo shows up on screen, and then comes up from the floor of the stage – with Justin inside!
We think this is pretty cool product placement – but what about you? Do you think it’s too much? Do you think the advertisement fits Justin’s concert audience?
